A Brain for Business–A Brain for Life by Shane O'Mara audiobook

A Brain for Business–A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better

By Shane O'Mara
Read by Mike Cooper

Blackstone Publishing 9783319491530

The Neuroscience of Business Series

Unabridged

Format : CD (In Stock)
  • ISBN: 9781799917823

  • ISBN: 9781799917816

  • ISBN: 9781799917830

Runtime: 6.85 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world.

The brain matters in business. The problem is that our brains have many biases, heuristics, and predilections that can distort behavior and decision making. The good news is that we know more about how these work than ever before.

O’Mara’s starting point is that, as our behavior arises from the structure and function of our brains, careful examination of a series of brain–based (“neurocognitive”) analyses of common aspects of human behavior relevant to business and management practice reveals lessons that can be used at work.

He begins by looking at neuroplasticity and how it is enables a shift from a restrictive “fixed mindset” to an enabling “growth mindset.” He shows how this changing mindset approach—where the focus is on task and improvements based on effort—is scalable within organizations.

Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behavior, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race—and the impact that this has on performance.

Reviews

Reviews

Author

Author Bio: Shane O'Mara

Author Bio: Shane O'Mara

Shane O’Mara is Professor of Experimental Brain Research and a Wellcome Trust Senior Investigator at Trinity College Dublin. His research interests include the brain systems supporting learning, memory, and cognition; the brain systems affected by stress, depression, and motivation; applying brain and behavioral science to organizations and business. He has published more than one hundred and twenty peer-reviewed papers in these areas.

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Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 6.85
Audience: Adult
Language: English