The Dragonfly Effect by Jennifer Aaker audiobook

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

By Jennifer Aaker , Andy Smith , and Carlye Adler
Foreword by Chip Heath
Afterword by Dan Ariely
Read by Andy Smith

Gildan Media 9780470614150

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9798200549191

  • ISBN: 9798200549184

  • ISBN: 9798200549207

Runtime: 4.70 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to make a difference, to do something that really matters. The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. To foster economic justice by making micro-loans easily available, the way Kiva has done. To save the life of a friend diagnosed with cancer. In all these cases, there is a single, measurable goal. You may not have money but you have the energy and focus. And you are wondering how to use social media to achieve your goal--allowing you to do so more quickly, effectively, and powerfully. The Dragonfly Effect is what happens when you coordinate four small activities to produce big results. It's named after the only insect that is able to move in any direction--with tremendous speed and force--when its four wings are working in concert. This book will teach you four key skills, explain how to coordinate them, and show you how to harness them to the social media to achieve disproportionate results. Part I presents the story that led to the Power of Social Technology class at Stanford, showing all four wings of The Dragonfly Effect working together. Part II will teach you each of the four skills. Its illustrated with examples and includes practical tips from the social technologists who engineered the Obama campaign, the founders of Kiva and eBays World of Good, story-tellers from Pixar and leaders from Facebook, Twitter and Google. Part III is your Dragonfly Toolkit, which will get you started on using all the most important social media tools without having to read a whole book about each of them.  Its got Andys Cheat Sheets, specifically designed for people who are not at all technically proficient. Linked to this book youll find a website where you can find a community of other readers, like you, who will share their experiences, tools, and other resources.  It will keep you updated on new ways to use the power of social technology to improve the life of just one individual or cultivate social change.   

Reviews

Reviews

Author

Author Bio: Jennifer Aaker

Author Bio: Jennifer Aaker

Titles by Author

Author Bio: Andy Smith

Author Bio: Andy Smith

Titles by Author

Author Bio: Carlye Adler

Author Bio: Carlye Adler

Carlye Adler is a best-selling author, book collaborator and award-winning journalist. She is the founder and chief ghost of the Casper Media Group, which creates content for well-known entrepreneurs and leaders in business, entertainment, philanthropy and politics. As a journalist, Carlye’s writing has been published in BusinessWeek, Fast Company, Fortune, Forbes, Newsweek/The Daily Beast, Time, and Wired and has been anthologized in The Best Business Stories of the Year.

Titles by Author

Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 4.70
Audience: Adult
Language: English