New from the bestselling HBR’s 10 Must Reads series.
To innovate profitably, you need more than just creativity. Do you have what it takes?
If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most
important ones to help you innovate effectively.
Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:
• Decide which ideas are worth pursuing
• Innovate through the front lines—not just from the top
• Adapt innovations from the developing world to wealthier markets
• Tweak new ventures along the way using discovery-driven planning
• Tailor your efforts to meet customers’ most pressing needs
• Avoid classic pitfalls such as stifling innovation with rigid processes
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, eleven internationally licensed editions, books from Harvard Business
Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves
and their organizations more effectively and to make a positive impact.
Peter F. Drucker (1909–2005) is considered one of the top management thinkers of his time. A teacher, philosopher, reporter, and consultant, he authored over thirty-five books. His first
book, The End of Economic Man, was published in 1939. His other works include Managing the Nonprofit Organization, The Five Most Important Questions You Will Ever Ask about Your
Organization, Innovation and Entrepreneurship, and many others. Drucker was awarded the Presidential Medal of Freedom by George W. Bush in 2002.
Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the architect of and the world’s foremost authority on disruptive
innovation.
Titles by Author
Author Bio: Vijay Govindarajan
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first professor-in-residence and Chief Innovation
Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world.
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