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  1. 7.4 hrs • Jun/20/2012 • Unabridged

    Sales consultants Bill Gallagher, PhD, and Orvel Ray Wilson team up with the bestselling author of Guerrilla Marketing and Guerrilla Marketing Attack, Jay Conrad Levinson, to create the ultimate guide to selling. Today’s increasingly competitive business environment requires new skills and commitment from salespeople, and this book presents unconventional ideas that are easy and exciting for entrepreneurs at every level.  

    Available Formats: MP3 CD
    Library CD
    Also: MP3 CD
  2. 11.8 hrs • Jun/15/2010 • Unabridged

    When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson’s wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have.

    Available Formats: MP3 CD

    Guerrilla Marketing

    Read by Edward Lewis
    11.8 hrs • Jun/15/2010 • Unabridged
    Library CD
    Also: MP3 CD
  3. 11.5 hrs • Jun/20/2010 • Unabridged

    What is a company’s balance point between the demands of its customers and the profit expectations of its shareholders? In the era of “lean and mean” operations, is quality service still the key to a business’ bottom line? To answer these corporate life-and-death questions, Dick Schaaf, a leading authority on the subject and co-author of The Service Edge, goes back to the 101 companies he profiled in 1989 and reviews what has happened to them since. Ninety-nine of the original 101 are still in business, but all have had to learn valuable lessons along the way in order to keep, refine, and reinvent their edge in increasingly competitive markets. By looking at what has worked for corporations such as Home Depot, Merck, and McDonald’s, and what has not for others such as American Express, Disney, and Acura, Schaaf reveals the new direction in service for CEOs, corporate managers, and small-business owners alike.

    Available Formats: MP3 CD

    Keeping the Edge

    Read by Glenn Birney
    11.5 hrs • Jun/20/2010 • Unabridged
    Library CD
    Also: MP3 CD
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