Car Guys vs. Bean Counters by Bob Lutz audiobook

Car Guys vs. Bean Counters: The Battle for the Soul of American Business

By Bob Lutz
Read by Norman Dietz

Tantor Audio

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9798200092178

  • ISBN: 9798200092161

  • ISBN: 9798200092185

Runtime: 9.41 Hours
Category: Nonfiction/Biography
Audience: Adult
Language: English

Summary

Summary

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.

Editorial Reviews

Editorial Reviews

Norman Dietz provides a steady-paced, documentary-style approach to this intriguing material. Lutz's comments will appeal to anyone interested in the fascinating world of auto manufacturing. Library Journal Audio Review

Reviews

Reviews

Author

Author Bio: Bob Lutz

Author Bio: Bob Lutz

Bob Lutz held senior leadership positions at General Motors, Ford, Chrysler, and BMW over nearly a half-century in the auto industry, culminating with his vice chairmanship of GM from 2001 to 2010. He is the bestselling author of Guts: 8 Laws of Business and Car Guys vs. Bean Counters: The Battle for the Soul of American Business. He lives outside Detroit.

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Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Biography
Runtime: 9.41
Audience: Adult
Language: English