The Authenticity Complex: Why Just Being Yourself Isn't Enough

Author Bio: Sheena Iyengar

Sheena Iyengar’s groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from the University of Pennsylvania, the Wharton School of Business, and Stanford University. She is a professor at Columbia University and a recipient of the Presidential Early Career Award. Her work is regularly cited in publications such as Time magazine, the New York Times, and the Wall Street Journal. She is the author of The Art of Choosing.