HBR's 10 Must Reads on Sales
By Harvard Business Review
Read by Tom Parks
The HBR’s 10 Must Reads Series
Unabridged
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3 Formats: CD
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3 Formats: Library CD
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3 Formats: MP3 CD
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ISBN: 9798200577095
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ISBN: 9798200577088
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ISBN: 9798200577101
| Runtime: | 5.81 Hours |
| Category: | Nonfiction/Business & Economics |
| Audience: | Adult |
| Language: | English |
Summary
Summary
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
Author
Author Bio: Philip Kotler
Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did his master’s studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize–winning Keynesian economists.
Author Bio: Harvard Business Review
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, nine international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead them and their organizations more effectively and to make a positive impact.
You can find HBR at: hbr.org
LinkedIn: linkedin.com/company/harvard-business-review
Facebook: @HBR
Instagram: @harvard_business_review
YouTube: youtube.com/user/harvardbusinessreview
Author Bio: James C. Anderson
Titles by Author
Author Bio: Manish Goyal
Titles by Author
Author Bio: Andris Zoltners
Titles by Author
Details
Details
| Available Formats : | CD, Library CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 5.81 |
| Audience: | Adult |
| Language: | English |
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