Running Lean: Iterate from Plan A to a Plan That Works, 3rd Edition

Summary

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Running Lean will show you how to deconstruct your idea using a one-page Lean Canvas; stress-test your idea for desirability, viability, and feasibility; define key milestones charted on a traction roadmap; maximize your team's efforts for speed, learning, and focus; prioritize the right actions at the right time; conduct effective customer interviews; engage your customers throughout the development cycle; continually test your product with smaller, faster iterations; and find a repeatable and scalable business model.