The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
Read by Malcolm Gladwell
Unabridged
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1 Format: Library CD
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ISBN: 9781611133424
Runtime: | 8.55 Hours |
Category: | Nonfiction/Psychology |
Audience: | Adult |
Language: | English |
Summary
Summary
A New York Times bestseller
A USA Today bestseller
A Washington Post bestseller
A Wall Street Journal bestseller
A Los Angeles Times bestseller
A San Francisco Chronicle bestseller
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Editorial Reviews
Editorial Reviews
Details
Details
Available Formats : | Library CD |
Category: | Nonfiction/Psychology |
Runtime: | 8.55 |
Audience: | Adult |
Language: | English |
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