Cavemen Can’t Market by Jonathan Peters audiobook

Cavemen Can’t Market: Attracting, Conversing, and Creating Loyal Customers with WOO Marketing

By Jonathan Peters, PhD
Produced by Made for Success
Read by Dale McConachie

Made for Success

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9781482914405

  • ISBN: 9781482914399

  • ISBN: 9781482914412

Runtime: 4.66 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.

But we are no longer in charge—they are.

That is why we must change our marketing concept from the "Caveman Way" to the "WOO Way." A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.

Cavemen Can't Market uses the analogy of a suitor courting, or WOOing, an intended until she not only becomes a customer but moves through stages of commitments until she is loyal, to the point of making the suitor part of her identity. In the end, she will market for the suitor, sharing her newfound joy with her friends.

Inside this analogy there are three stages of marketing:

1. Attraction
2. Conversation
3. Relationship

Marketers must understand these stages, as well as the pitfalls within them, to be successful in the new marketing era. Those who don't will be as obsolete as a caveman.

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Reviews

Author

Author Bio: Jonathan Peters PhD

Author Bio: Jonathan Peters PhD

Jonathan Peters, PhD, is an international professional keynote speaker, trainer, author, and copywriter. His entertaining, energetic, edgy, and enlightening style not only makes learning fun and inspiring, but also memorable and applicable. He lives in Las Vegas.

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Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 4.66
Audience: Adult
Language: English