Conflicting Accounts by Kevin Goldman audiobook

Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire

By Kevin Goldman
Read by Barrett Whitener

Blackstone Publishing, Blackstone Publishing

Unabridged

Format: Library CD (In Stock)
  • ISBN: 9781441712646

  • ISBN: 9781441712677

Runtime: 13.53 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly-fought civil war in an industry that is supposed to know the steep price paid for an image run amok. The book also details changes in advertising in the 1980s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies. The Saatchi & Saatchi story has caught the attention of the world. The events at the new agency set up by Maurice, as well as the company he left behind, still makes headlines.

Goldman has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients, making this a richly-detailed and authoritative look at the world’s flashiest industry.

Editorial Reviews

Editorial Reviews

“Could there be a better cautionary tale for anyone with more ambition than brains than the legend of the brothers Saatchi?…this modern business horror story, rich in detail, leaves you wanting to bathe after each chapter.” New York Times Book Review
“Unfolds as a Shakespearean drama full of greed, revenge, ambition and civil war.” Publishers Weekly
“A good writer, [Goldman] has an excellent eye for detail and tells many interesting stories…A business book that reads like a novel; highly recommended.” Library Journal
“Goldman does an excellent job of reporting, while at the same time portraying the massive changes in the world of advertising.” Booklist
“Revelatory…A vivid, tellingly detailed reconstruction of the birth and near-death experience of a consequential multinational enterprise, which ranges widely among such variant milieus as art, commerce, fashion, the media, politics, and show-biz.” Kirkus Reviews

Reviews

Reviews

Author

Author Bio: Kevin Goldman

Author Bio: Kevin Goldman

Kevin Goldman writes a daily advertising column for the Wall Street Journal. His stories on Saatchi & Saatchi have appeared worldwide in both the Wall Street Journal and the Wall Street Journal Europe. Goldman lives in New York City.

Titles by Author

Details

Details

Available Formats : Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 13.53
Audience: Adult
Language: English