Design to Grow by David Butler audiobook

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)

By David Butler and Linda Tischler
Read by Peter Berkrot

Tantor Audio

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9798200017898

  • ISBN: 9798200017881

  • ISBN: 9798200017904

Runtime: 6.31 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

In today’s world, every company is at risk of having a “Kodak Moment”—watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it’s no easier being an agile startup, because most of those fail due to their inability to scale. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started.

Editorial Reviews

Editorial Reviews

Drawing on this experience, he and Tischler walk readers through how to design for agility and speed. Publishers Weekly
“An easy-to-read look into the transformative forces inside a behemoth company.” Booklist

Reviews

Reviews

Author

Author Bio: David Butler

Author Bio: David Butler

David Butler is the vice president of innovation and entrepreneurship at the Coca-Cola Company and is responsible for Coca-Cola’s Accelerator Program, which is designed to generate early-stage, high-growth start-ups. Under Butler’s leadership, Coca-Cola has been recognized with numerous design awards, including the prestigious Grand Prix from the Cannes Lions International Advertising Festival. In 2009 Butler was recognized by Fast Company as a “Master of Design” and by Fortune for its 2013 Executive Dream Team. He is a member of the World Economic Forum’s Global Agenda Council on Design and Innovation.

Titles by Author

Author Bio: Linda Tischler

Author Bio: Linda Tischler

Linda Tischler is an award-winning editor at Fast Company magazine, where she writes about the intersection of design and business. She helped launch Fast Company’s design website, fastcodesign.com, which is now the web’s largest design site. Prior to joining Fast Company, Tischler was an editor at Boston Magazine, where she initiated the New England Design Awards. She has also written for Metropolitan Home, the Boston Globe, and the Huffington Post.

Titles by Author

Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 6.31
Audience: Adult
Language: English