ESPN The Company by Anthony F. Smith audiobook

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

By Anthony F. Smith  and Keith Hollihan
Read by L. J. Ganser

Gildan Media 9780470564004

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9798200548620

  • ISBN: 9798200548613

  • ISBN: 9798200548637

Runtime: 8.30 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. The best organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, youre going to get better organizational performance and engender higher levels of commitment and sweat. Sweat isn't just on the screen at ESPN, it's a part of the everyday hard work at the company. Readers will learn about: The engaging beginning of ESPN- from underated startup to major industry player The strength of the sports-fanatic corporate culture at ESPN. Innovative leadership that blurs the lines between work and play. Expansion of the brand Insider stories This book explores the dedication to excellence, and most importantly sports, that makes ESPN a success.

Reviews

Reviews

Author

Author Bio: Anthony F. Smith

Author Bio: Anthony F. Smith

Titles by Author

Author Bio: Keith Hollihan

Author Bio: Keith Hollihan

Titles by Author

Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 8.30
Audience: Adult
Language: English