Marketing
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Conversations That Win the Complex Sale
Erik Peterson
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Digital Marketing All-In-One For Dummies, 2nd Edition
Stephanie Diamond
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The Customer-Base Audit
Peter Fader
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The Experience Economy, Updated Edition
B. Joseph Pine
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Getting to Like
Jeremy Goldman
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The Secret Lives of Customers
David S. Duncan
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Blindsight
Matt Johnson
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Guerrilla Marketing for the Home-Based Business
Jay Conrad Levinson
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New Rules for Business
various authors
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Matter
Peter Sheahan
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R.E.D. Marketing
Greg Creed
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What Is Marketing and Sales?
Zig Ziglar