Marketing
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The Hands-Off Manager
Steve Chandler
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Buying In
Rob Walker
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The Tipping Point
Malcolm Gladwell
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Tap
Anindya Ghose
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Brand Seduction
Daryl Weber
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Visibility Marketing
David Avrin
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What Customers Crave
Nicholas J. Webb
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Secret Sauce
Harry Mills
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Superfandom
Zoe Fraade-Blanar
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The Aisles Have Eyes
Joseph Turow
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Building a StoryBrand
Donald Miller
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Leading Loyalty
Sandy Rogers