Research
Search:
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What Your Customer Wants and Can’t Tell You
Melina Palmer
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Hemingway Didn't Say That
Garson O'Toole
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The 22 Immutable Laws of Branding
Al Ries
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Doctored Results
Ralph W. Moss
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Viral Loop
Adam L. Penenberg
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No B.S. Marketing to the Affluent
Dan S. Kennedy
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Why Don't Students Like School?
Daniel T. Willingham
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The Innovator's Cookbook
Steven Johnson
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The Big Data-Driven Business
Sean Callahan
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Telling Lies
Paul Ekman
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Fooled by the Winners
David Lockwood
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No Way to Treat a Child
Naomi Schaefer Riley
