How to Master the Art of Selling 2: Winning the Game of Sales

Summary

Elevate your sales expertise with advanced skills for top performers.

This powerful follow-up to How to Master the Art of Selling—with over 2 million copies sold—takes your selling capabilities to the next level. Perfect for evolving sales professionals, it provides the refined tools you need to stay mentally resilient, communicate with impact, and read the room like a pro. You will learn:

• Strategic conversational leadership: Ask the right questions, guide buyer engagement, and manage pressure versus momentum.

• Observational mastery: Recognize opportunity cues and know when to push forward or ease off.

• Emotional connection: Spark excitement, build trust, and solve problems with empathy and authority.

• The trusted advisor mindset: Shift from transactional pitches to respectful, service-oriented selling—be the professional clients welcome, not avoid.

Taylor McCarthy, a standout performer in door-to-door sales, closes in a single day what many average reps do in a year. His method? He reframes the salesperson role from the stereotypical Hollywood manipulator to trusted advisor, earning respect and trust, not just money.

Adapted from the principles of Tom Hopkins, whose training has shaped the highest-earning sellers on the planet, this book reimagines those time-tested techniques for today’s high-stakes sales environment.