Influencer (audiobook)

Building Your Personal Brand in the Age of Social Media

4.5 hrs • 5 CDs• 2 MP3 CDs • Unabridged
Nonfiction/Business & Economics
Target Audience: Adult
Release Date: 07/31/18
This title will be available on July 31, 2018
FORMAT PURCHASED RELEASE ISBN MARC PRICE ADD TO CART
Library CD Library Edition CD titles are packaged in an attractive, full-sized, durable vinyl case with full color art. Cloth Sleeves keep compact discs protected and in numerical order. 
- 07/31/18 9781538547236
$49.00
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MP3 CD MP3-CDs: Come in a durable vinyl case similar to a dvd case. An index of contents and tracking information are included within the Mp3-CD format. MP3's can be played on any compatible CD player 
- 07/31/18 9781538547250
$19.95
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Summary

An Audible Pick of Most Anticipated Listens of 2018

If you’ve ever scrolled through your Instagram feed and thought, “I wear clothes, eat avocado toast, and like sunsets—why can’t someone pay me to live my best life?” this book is for you …

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle …

As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to

  • build an audience and keep them engaged,
  • package your brand and pitch your favorite companies, and
  • monetize your influence and figure out how much to charge,

plus tips on

  • landing an agent,
  • getting on the radar of your favorite sites, and
  • praising a brand without alienating their competitors.

Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.

Review Quotes

“For the aspiring stars of Instagram and other social media platforms, [Hennessy’s] upbeat work—‘Why not you?’ she asks brightly—will provide encouragement and assistance.”

Publishers Weekly

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you’re going to want to hear what Brittany has to say.”

Iskra Lawrence, Aerie model and Instagram star