Inside the Box by Drew Boyd audiobook

Inside the Box: A Proven System of Creativity for Breakthrough Results

By Drew Boyd and Jacob Goldenberg
Read by David Drummond

Highbridge Audio, HighBridge 9781451659252

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9781665158923

  • ISBN: 9781665158909

  • ISBN: 9781665158916

Runtime: 8.86 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

The traditional attitude toward creativity in the American business world is to “think outside the box ”: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally.

Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking “inside the box,” working in one’s familiar world to create new ideas independent of specific problems.

Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With “inside the box ” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.

Reviews

Reviews

Author

Author Bio: Drew Boyd

Author Bio: Drew Boyd

Drew Boyd is a consultant in the fields of innovation, marketing, persuasion, and social media. He is assistant professor of marketing and innovation at the University of Cincinnati. He lives in Cincinnati, Ohio.

Titles by Author

Author Bio: Jacob Goldenberg

Author Bio: Jacob Goldenberg

Jacob Goldenberg is a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel.

Titles by Author

Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 8.86
Audience: Adult
Language: English