Make Some Noise by Ken Schmidt audiobook

Make Some Noise: The Unconventional Road to Dominance

By Ken Schmidt
Read by Ken Schmidt

Simon & Schuster Audio 9781501155611

Unabridged

Format: Library CD (In Stock)
  • ISBN: 9781508278146

  • ISBN: 9781508278139

Runtime: 14.13 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance.

Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms?

After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it?

In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.

Editorial Reviews

Editorial Reviews

“One of the best speakers we’ve had in the history of our conference. Blended enthusiasm, charisma and a unique business perspective for a powerful presentation that took a wrecking ball to the way businesses look at themselves and market their products.” Illinois Corn Growers Association, praise for the author

Reviews

Reviews

Author

Author Bio: Ken Schmidt

Author Bio: Ken Schmidt

Ken Schmidt is widely known as one of the business world’s most outspoken and provocative thought leaders. As the former director of communications for Harley-Davidson Motor Company, he played an active role in one of the most celebrated corporate turnarounds in history—and got paid to ride motorcycles. In 2015, he formed a highly successful partnership with a management psychologist to provide in-house training to help business leaders around the globe. He lives in Washington, DC.

Titles by Author

Details

Details

Available Formats : CD, Library CD
Category: Nonfiction/Business & Economics
Runtime: 14.13
Audience: Adult
Language: English