Format :
Library CD (In Stock)
-
2 Formats: CD
-
2 Formats: Library CD
-
ISBN: 9781478986898
-
ISBN: 9781478957843
| Runtime: | 11.35 Hours |
| Category: | Nonfiction/Business & Economics |
| Audience: | Adult |
| Language: | English |
Summary
Summary
A 2015 Amazon Best Books of the Year Selection for Business & Investing
When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?
Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon.
In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted.
In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
Editorial Reviews
Editorial Reviews
“Once, Yahoo was king
of the Internet. Over its two decades, Yahoo recruited able leaders who,
despite previous successes, stumbled. Sometimes they were at fault.
Sometimes they were defeated by forces Hercules could not control. Among
the many virtues of this book is that Nick Carlson strives to
understand, not punish, the amazing cast of characters in this
long-playing drama. Memories will linger long after this roller coaster
stops.” —Ken Auletta, New York Times bestselling author of Three Blind Mice
“Carlson draws a compelling picture of an
ambitious engineer uncomfortable in the spotlight but determined to
excel. The narrative has the pace and pop of an exposé, and readers will
find themselves both rooting for and against this complicated leader,
whose confident, self-promoting behavior, Carlson points out, is not
considered unusual for an executive—assuming that said executive is a
man. Exciting and informative and necessary reading for Silicon Valley
junkies.” —Publishers Weekly
“The inside story of the
cult of personality that surrounds the leadership of Silicon Valley’s technology
behemoths…A well-researched,
up-to-date story about a fight to define one famous company’s future.” —Kirkus Reviews
Author
Author Bio: Nicholas Carlson
Nicholas Carlson is Business Insider’s chief correspondent. His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. His coverage of Yahoo won Digiday’s award for best editorial achievement of the year. Carlson is a frequent guest on CNBC and contributes to the Bloomberg biography series Game Changers.
Titles by Author
Details
Details
| Available Formats : | CD, Library CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 11.35 |
| Audience: | Adult |
| Language: | English |
To listen to this title you will need our latest app
Due to publishing rights this title requires DRM and can only be listened to in the Blackstone Library app