Market Like You Mean It by Al Lautenslager audiobook

Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

By Al Lautenslager
Read by Kyle Tait

Ascent Audio, Gildan Media

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9798200590568

  • ISBN: 9798200590551

  • ISBN: 9798200590575

Runtime: 6.01 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.

Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

Reviews

Reviews

Author

Author Bio: Al Lautenslager

Author Bio: Al Lautenslager

Titles by Author

Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 6.01
Audience: Adult
Language: English