Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors
By Dimitar Antov , Jason Green , and Mark Henneman
Read by Peter Berkrot
Unabridged
Format :
Library CD (In Stock)
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3 Formats: CD
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3 Formats: Library CD
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3 Formats: MP3 CD
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ISBN: 9798200592937
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ISBN: 9798200592920
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ISBN: 9798200592944
| Runtime: | 8.06 Hours |
| Category: | Nonfiction/Business & Economics |
| Audience: | Adult |
| Language: | English |
Summary
Summary
Optimizing Growth is a handbook for how to succeed in the age of big data. Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from "survive" to "thrive."● Develop a deeper understanding of your business's growth factors
● Re-sync your thinking to gain greater leverage against disruption
● Delve deeper into demand, and boost fulfillment capabilities
● Capture more growth opportunities using precision analytics frameworks
Author
Author Bio: Dimitar Antov
Dimitar Antov is a current director and former principal at The Cambridge Group and previously led IP development at their Economic Center of Excellence. He is also the managing director at
Straight Forward Concepts, a consultancy specializing in sales and marketing strategy activation. In this role, he leads teams that heavily utilize quantitative analysis, machine learning, predictive
modeling, CRM database scoring, BI reporting, and data visualization; he also speaks at conferences covering state-of-the-art techniques in data mining and consumer research. Dimitar holds a PhD in
Economics from Northwestern University.Titles by Author
Author Bio: Jason Green
Jason Green is a managing director with Alvarez & Marsal and has almost thirty years of consulting experience. He is the former CEO of The Cambridge Group and was a principal with the firm
for over twenty years. Jason has worked with senior management teams at companies across industries and global markets to create and sustain profitable growth in their businesses. Prior to joining
The Cambridge Group, Jason was with McKinsey & Company. He holds an undergraduate degree from Yale University and an MBA from the Kellogg School at Northwestern University.Titles by Author
Author Bio: Mark Henneman
Mark Henneman has delivered profitable growth for more than two decades as a senior partner with The Cambridge Group, a principal with Booz Allen Hamilton (now Strategy &), and an
executive with Motorola, Inc. Mark is the architect of the Demand Business System and collaborates with executive teams to unlock new sources of growth by aligning business activities with the most
profitable demand in the marketplace. Mark holds a BA and MA in economics from Northwestern University and an MBA from Dartmouth College.Titles by Author
Details
Details
| Available Formats : | CD, Library CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 8.06 |
| Audience: | Adult |
| Language: | English |
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