Social Media Success for Every Brand by Claire Díaz-Ortiz audiobook

Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits

By Claire Díaz-Ortiz

HarperCollins Leadership on Brilliance Audio

Unabridged

Format: Library CD (In Stock)
  • Available on 10/22/2019

    ISBN: 9781799709831

  • Available on 10/22/2019

    ISBN: 9781799709831

Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc.

Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand:

  • Story
  • How
  • Audience
  • Reach
  • Excellence

Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.

Reviews

Reviews

Author

Author Bio: Claire Díaz-Ortiz

Author Bio: Claire Díaz-Ortiz

Claire Diaz-Ortiz leads corporate social innovation and philanthropy at Twitter, Inc. and is a sought-after speaker on social innovation. Diaz-Ortiz is the cofounder of Hope Runs, a nonprofit organization operating in AIDS orphanages in Kenya. She holds degrees from Oxford and Stanford and lives in the San Francisco Bay area.

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Details

Details

Available Formats : CD, Library CD
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English