The Art of the Start 2.0 by Guy Kawasaki audiobook

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

By Guy Kawasaki
Read by Paul Boehmer

Tantor Audio

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9798200027439

  • ISBN: 9798200027422

  • ISBN: 9798200027446

Runtime: 8.73 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science—the art of the start.

Editorial Reviews

Editorial Reviews

Boehmer's conversational tone brings out the author's casual style, while his timing illuminates the irony in some of the anecdotes used to convey the lessons. AudioFile

Reviews

Reviews

Author

Author Bio: Guy Kawasaki

Author Bio: Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an adviser to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Titles by Author

Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 8.73
Audience: Adult
Language: English