The Glitter Plan by Pamela Skaist-Levy audiobook

The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand

By Pamela Skaist-Levy , Gela Nash-Taylor , and Booth Moore
Read by Rose Itzcovitz

Gildan Media 9781469059594

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9798200620494

  • ISBN: 9798200620487

  • ISBN: 9798200620500

Runtime: 5.97 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

Part memoir, part business manual, and 100% juicy—the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy’s success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela’s multimillion-dollar fashion empire.

Reviews

Reviews

Author

Author Bio: Pamela Skaist-Levy

Author Bio: Pamela Skaist-Levy

Pamela Skaist-Levy is a graduate of the Fashion Institute of Design and Merchandising. A former costume designer, she is married to writer/producer/director Jefery Levy. They have one son and live in Malibu, California.

Titles by Author

Author Bio: Gela Nash-Taylor

Author Bio: Gela Nash-Taylor

Gela Nash-Taylor graduated from Carnegie Mellon, and was an actress until she entered fashion. She is married to John Taylor of Duran Duran. They and their two children live in Los Angeles and the UK.

Titles by Author

Author Bio: Booth Moore

Author Bio: Booth Moore

Booth Moore is The Los Angeles Times’ chief fashion critic. She covers the runway shows in New York, Milan, Paris, and Los Angeles.

Titles by Author

Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 5.97
Audience: Adult
Language: English