The Iconist by Jamie Mustard audiobook

The Iconist: The Art and Science of Standing Out

By Jamie Mustard
Read by Jamie Mustard

Brilliance Audio 9781948836418

Unabridged

Format: Library CD (In Stock)
  • Available on 10/01/2019

    ISBN: 9781799734505

  • Available on 10/01/2019

    ISBN: 9781799734505

Runtime: 5.68 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

Why do we immediately recognize art by Van Gogh and Warhol?

What does Beethoven share with Rage Against the Machine and Madonna?

What makes us remember the words of Churchill and King (and Domino’s Pizza, for that matter)?

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise.

The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner’s manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods.

For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

Reviews

Reviews

Author

Author Bio: Jamie Mustard

Author Bio: Jamie Mustard

Jamie Mustard is a strategic multi-media consultant and Iconist. His passion is to teach the science and “art of obviousness,” helping professionals, change agents, artists, and businesses confidently and at will make their messages, brands and ideas stand out to their desired audiences. A graduate of the London School of Economics, Jamie’s work is an explanation of the “economics of attention,” based on the primal laws of human perception called Blocks. He has spoken, educated, and inspired others with his work prolifically, including TED at the creative giant, Wieden and Kennedy. Jamie’s Iconist work has spanned some of the world’s leading companies, artists, and the globe. Growing up in severe poverty in inner city Los Angeles, Jamie overcame obstacles to eventually codify a system of primal laws that can now help us all.

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Details

Details

Available Formats : CD, Library CD
Category: Nonfiction/Business & Economics
Runtime: 5.68
Audience: Adult
Language: English