The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships
By Clifford Nass and Corina Yen
Read by Lloyd James
Unabridged
Format :
Library CD (In Stock)
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3 Formats: CD
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3 Formats: Library CD
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3 Formats: MP3 CD
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ISBN: 9798200564132
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ISBN: 9798200564125
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ISBN: 9798200564149
Runtime: | 7.77 Hours |
Category: | Nonfiction/Psychology |
Audience: | Adult |
Language: | English |
Summary
Summary
STARTLING INSIGHTS INTO PERSUASION, TRUST, EMPATHY, AND TEAMWORK BASED ON REVELATIONS ABOUT HOW WE TREAT OUR COMPUTERS The driver was insistent: “A woman should not be giving directions.” Despite the customer service rep’s reassurance that the navigation system in his car wasn’t actually a woman—just a computer with a female voice—the driver (and many others like him) refused to listen. There was only one person for BMW to call for help: Clifford Nass, one of the world’s leading experts on how people interact with technology. After two decades of studying problems like BMW’s GPS system, Microsoft’s Clippy (the most hated animated character of all time), and online evaluations that led people to lie to their laptops, Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. We will “protect” a computer’s feelings, feel flattered by a brown-nosing piece of software, and even do favors for technology that has been “nice” to us. All without even realizing it. Nass has found that the most powerful strategies for working with people can be learned from watching what succeeds and fails in technology interfaces. If a computer can make friends, build teams, and calm powerful emotions, so can any of us. Nass’s studies reveal: • Mixing criticism with praise—a popular tactic for managers—is a destructive method of evaluation. • Opposites don’t attract—except when one gradually changes to become more like the other. • Flattery works—even when the recipient knows it’s flattery. • Team-building exercises don’t build teams—but the right T-shirt can. • Misery loves company—but only if the company is miserable, too. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.Editorial Reviews
Editorial Reviews
“If Dale Carnegie had been a Google engineer, this is how he would have written How to Win Friends and Influence People. Cliff Nass shows us how much we can learn about people by understanding how people interact with computers.” —Chip Heath, coauthor of Switch and Made to Stick
“With the help of real experiments, rather than anecdotes or impressions,
Clifford Nass uses people's interactions with computers as a window
into social and professional life. The book is filled with insights
about an increasingly important part of our lives.” —Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Stuff of Thought
“With engaging illustrations and compelling evidence, Clifford Nass shows
how interactions with our most advanced machines reveal our most
primitive workings.” —Robert B. Cialdini, author of Influence: Science and Practice
“The Man Who Lied to His Laptop is brilliantly accessible and will
give you breakthrough insights about the single most important secret
to success in business and life-building better relationships! This book
is a must-read for every leader in these turbulent times.” —Mark Thompson, coauthor of Success Built to Last
Details
Details
Available Formats : | CD, Library CD, MP3 CD |
Category: | Nonfiction/Psychology |
Runtime: | 7.77 |
Audience: | Adult |
Language: | English |
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