The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
By Jacquelyn A. Ottman
Read by Jacquelyn Ottman
Unabridged
Format :
Library CD (In Stock)
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3 Formats: CD
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3 Formats: Library CD
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3 Formats: MP3 CD
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ISBN: 9798228715608
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ISBN: 9798228715592
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ISBN: 9798228715615
| Runtime: | 7.43 Hours |
| Category: | Nonfiction/Business & Economics |
| Audience: | Adult |
| Language: | English |
Summary
Summary
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"—promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.Author
Author Bio: Jacquelyn A. Ottman
Titles by Author
Details
Details
| Available Formats : | CD, Library CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 7.43 |
| Audience: | Adult |
| Language: | English |
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