The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
By Jacquelyn A. Ottman
Read by Jacquelyn Ottman
Unabridged
Format :
Library CD (In Stock)
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3 Formats: CD
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3 Formats: Library CD
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3 Formats: MP3 CD
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ISBN: 9798228715608
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ISBN: 9798228715592
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ISBN: 9798228715615
| Category: | Nonfiction/Business & Economics |
| Audience: | Adult |
| Language: | English |
Summary
Summary
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.Author
Author Bio: Jacquelyn A. Ottman
Titles by Author
Details
Details
| Available Formats : | CD, Library CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Audience: | Adult |
| Language: | English |
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