The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success

Summary

Want to stay competitive? Keep evolving.

Solid profits, a strong brand, steady customers—all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?

The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business—marketing, customer service, finances, products, people—then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.

Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:

• Put energy into profitable areas and trim dead weight
• Raise prices by selling value instead of things
• Access new markets by adapting products or services
• Hire the right team players
• Turn customers into brand ambassadors
• Find your own niche and avoid imitating
• And more

When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving…and pulling ahead of the pack.