The Personal Branding Playbook: Turn Your Personality Into Your Competitive Advantage

Summary

Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee, and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person—a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you.

Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, The Personal Branding Playbook reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drives real results. It's strategic take on leveraging your personality to win great clients, attract awesome opportunities, and accelerate your personal and professional growth.

The Personal Branding Playbook shows you how to craft your story; design your personal brand strategy; share your story with the world online; build a community of loyal fans, not followers; drive inbound leads, opportunities, and introductions; and position yourself as the option, not just an option in your market.