The Tipping Point by Malcolm Gladwell audiobook

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell
Read by Malcolm Gladwell

Hachette Book Group

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9781611133424

Runtime: 8.55 Hours
Category: Nonfiction/Psychology
Audience: Adult
Language: English

Summary

Summary

A New York Times bestseller

A USA Today bestseller

A Washington Post bestseller

A Wall Street Journal bestseller

A Los Angeles Times bestseller

A San Francisco Chronicle bestseller

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Editorial Reviews

Editorial Reviews

“Fascinating…Such knowledge, properly applied, could have enormous potential.” Chicago Tribune
“Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide. As a result, the book’s constant movement from one cultural realm to the next…never produces any literary motion sickness.” San Francisco Chronicle
“Imaginative…It’s hard not to be persuaded by Gladwell’s thesis. Not only does he assemble a fascinating mix of facts in support of his theory…but he also manages to weave everything into a cohesive explanation of human behavior. There’s little doubt that the material will keep you awake.” Business Week
“A terrifically rewarding read.” Seattle Times
“Gladwell…offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change…As he applies his strikingly counterintuitive hypotheses to everything from the ‘stickiness,’ or popularity, of certain children’s television shows to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based in great part on wishful thinking.” Booklist
“A fascinating book that makes you see the world in a different way.” Fortune
“Fascinating enough for the general reader, Gladwell’s work is a particular boon for businesspeople looking for inspiration on how to tip their own ideas into popular crazes.” Publishers Weekly

Reviews

Reviews

Author

Author Bio: Malcolm Gladwell

Author Bio: Malcolm Gladwell

Malcolm Gladwell has been a staff writer with the New Yorker since 1996. He is a former writer at the Washington Post and served as the newspaper’s New York City bureau chief. He has won a National Magazine Award, and in 2005 he was named one of Time magazine’s 100 Most Influential People. He is the author of four books: The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking without Thinking, and Outliers: The Story of Success, all of which were #1 New York Times bestsellers. His book What the Dog Saw is a compilation of stories published in the New Yorker. Gladwell graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.

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Details

Details

Available Formats : Library CD
Category: Nonfiction/Psychology
Runtime: 8.55
Audience: Adult
Language: English