UnStuck: Rebirth of an American Icon

Summary

Discover the inspiring firsthand account of Stephanie Stuckey's rise to CEO upon suddenly acquiring her family's beloved yet struggling brand, which had become a "whatever happened to . . . ?" fading memory for most Americans.

Stuckey's, a roadside oasis for generations of travelers along America's highways, fell into disrepair after decades of outside ownership. When Stephanie Stuckey, granddaughter of Stuckey's founder, is offered the chance to buy the business, she takes it, seeing something that isn't apparent in the bleak financial statements: an emotional connection that she and generations of road trippers had with the brand.

UnStuck weaves Stephanie's compelling narrative with her grandfather's rich history. Finding insight into both business and life in her grandfather's archives, Stephanie leans on her past to craft a strategy for the future, determined to rebuild the company and leave a legacy for generations to come.

For female entrepreneurs, unconventional CEOs, family businesses, and road trip enthusiasts, UnStuck offers hope, practical tips on managing tough situations with grit, and an irresistible comeback story promising that second chances are indeed possible.