Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead

Summary

Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it. Digital transformation is more imperative than ever. Enterprises must fully transform their entire business model to digital, not just parts of the business. But 70 percent of digital transformations fail. Why? Not because of a lack of technological capability, executive awareness, or CEO support, but because of a lack of direction and discipline. Tony Saldanha says your goal should be to arrive at a state of perpetual digital transformation, where your organization doesn't just disrupt its competitors but continuously disrupts itself (think Netflix, Amazon, or Google). To get there he outlines a three-phase execution process for digital transformations based on the famous airplane takeoff checklist, which has reduced crashes to one in every 1.2 million flights-a 0.00008 percent failure rate. Using this model, Saldanha shows companies how to get Ready, prepare a solid foundation for your change effort; Accelerate, learn from your experiences and continue to refine your approach; and Sustain the pace of technological innovation over the long haul. .