Why She Buys by Bridget Brennan audiobook

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

By Bridget Brennan
Read by Vanessa Daniels

Tantor Audio

Unabridged

Format : Library CD (In Stock)
  • ISBN: 9781665293013

  • ISBN: 9781665293006

  • ISBN: 9781665293020

Runtime: 7.37 Hours
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English

Summary

Summary

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle.

Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate.

This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer.

It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most.

Editorial Reviews

Editorial Reviews

Brennan's style is smart and straightforward, and her pragmatic advice is spot-on; marketers should take note. Publishers Weekly

Reviews

Reviews

Author

Author Bio: Bridget Brennan

Author Bio: Bridget Brennan

Titles by Author

Details

Details

Available Formats : CD, Library CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 7.37
Audience: Adult
Language: English