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2 Formats: CD
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2 Formats: Library CD
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ISBN: 9781664440111
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ISBN: 9781664547940
| Runtime: | 5.35 Hours |
| Category: | Nonfiction/Business & Economics |
| Audience: | Adult |
| Language: | English |
Summary
Summary
This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter.Author
Author Bio: Mark Stevens
Mark Stevens is a bestselling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters, including marketing, branding, management, and sales. He is known for delivering business insights with blunt truths and unconventional wisdom. His firm, MSCO, represents a stellar roster of clients, including Nike, Starwood, GE, Guardian Life, Intrawest, and Estee Lauder. Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and having held management positions at several global corporations. His incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients.
Details
Details
| Available Formats : | CD, Library CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 5.35 |
| Audience: | Adult |
| Language: | English |
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