Consumer Behavior
Search:
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How to Change Minds
Rob Jolles
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The Fortune Cookie Principle
Bernadette Jiwa
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Customer Centricity
Peter Fader
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The Business of Belief
Tom Asacker
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Tilt
Niraj Dawar
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The How Wow!
John J. Murphy
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The Mobile Mind Shift
Ted Schadler
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Customer Love
Mac Anderson
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Search
Stefan Weitz
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Youtility for Accountants
Jay Baer
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All You Can Pay
Anna Bernasek
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The Customer Tomorrow
Knowledge@Wharton