Consumer Behavior
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In Cheap We Trust
Lauren Weber
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When Gadgets Betray Us
Robert Vamosi
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Brand Real
Laurence Vincent
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The Lean Entrepreneur
Brant Cooper
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Maximum Influence 2nd Edition
Kurt W. Mortensen
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The Three Rules
Michael E. Raynor
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Youtility
Jay Baer
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For What It's Worth
Les Gold
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Extreme Trust
Don Peppers
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How to Change Minds
Rob Jolles
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The Fortune Cookie Principle
Bernadette Jiwa
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Customer Centricity
Peter Fader