Marketing
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Online Marketing for Busy Authors
Fauzia Burke
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The Personal Branding Playbook
Amelia Sordell
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The Transformation Economy
B. Joseph Pine
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Clean Winners
Goutam Challagalla
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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Fred Reichheld
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Mastering the New Media Landscape
Barbara Cave Henricks
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Authentic PR
Michael Levine
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Blue Ocean Strategy, Enhanced Edition
W. Chan Kim