Research
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The Innovation Paradox
Tony Davila
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No B.S. Marketing to the Affluent
Martin J. Fischer
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Design for How People Think
John Whalen
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Cold War Resistance
Marc Landas
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Outsmarting Goliath
Debra Koontz Traverso
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What Women Want
Paco Underhill
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The Tipping Point
Malcolm Gladwell
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The Aisles Have Eyes
Joseph Turow
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Anti-Social Media
Siva Vaidhyanathan
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Superconsumers
Eddie Yoon
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Why We Snap
R. Douglas Fields
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Meaningful
Bernadette Jiwa