Research
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Outsmarting Goliath
Debra Koontz Traverso
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What Women Want
Paco Underhill
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The Tipping Point
Malcolm Gladwell
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The 22 Immutable Laws of Branding
Al Ries
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Doctored Results
Ralph W. Moss
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A Life Everlasting
Sarah Gray
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The Aisles Have Eyes
Joseph Turow
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Teaching Johnny to Think
Leonard Peikoff
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iGen
Jean M. Twenge
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Alchemy
Rory Sutherland
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Tomorrow’s Medicine
Scientific American
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Anti-Social Media
Siva Vaidhyanathan