Advertising & Promotion
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Differentiate or Die
Jack Trout
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My First Time
Phil Growick
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The Tipping Point
Malcolm Gladwell
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Social Media Success for Every Brand
Claire Díaz-Ortiz
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Taking Aim at Attack Advertising
Kim Fridkin
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The Certifiable Salesperson
Laura Laaman
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Influence
Dan Lok
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Branding for Dummies
Bill Chiaravalle
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The Naming Book
Brad Flowers
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The Adweek Copywriting Handbook
Joseph Sugarman
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Do It! MARKETING
David Newman
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Brand, Meet Story
Heather Pemberton Levy
