Advertising & Promotion
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Brand Seduction
Daryl Weber
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Taking Aim at Attack Advertising
Kim Fridkin
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Lean Brands
Luis Pedroza
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The Certifiable Salesperson
Laura Laaman
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Influence
Dan Lok
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Branding for Dummies
Bill Chiaravalle
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The Naming Book
Brad Flowers
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The Adweek Copywriting Handbook
Joseph Sugarman
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Do It! MARKETING
David Newman
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Brand, Meet Story
Heather Pemberton Levy
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The Third Screen
Chuck Martin
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Brand Now
Nick Westergaard