Consumer Behavior
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Going Public
Dakin Campbell
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Copycats and Contrarians
Michelle Baddeley
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Your Shopping Superpower
Diane Osgood, PhD
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Black STILL Matters in Marketing
Pepper Miller
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What Women Want
Paco Underhill
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Who Can You Trust?
Rachel Botsman
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Exceptional Service, Exceptional Profit
Leonardo Inghilleri
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Foolproof
Greg Ip
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Superfandom
Zoe Fraade-Blanar
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The Aisles Have Eyes
Joseph Turow
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Winning Her Business
Bridget Brennan
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Demand
Adrian J. Slywotzky