Consumer Behavior
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Accountable
Michael O'Leary
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Dumb Money
Ben Mezrich
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Misbehaving
Richard H. Thaler
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Aesthetic Intelligence
Pauline Brown
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Black STILL Matters in Marketing
Pepper Miller
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Arriving Today
Christopher Mims
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Winning Her Business
Bridget Brennan
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Redefining Retail
Philip Kotler
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Why Customers Leave (and How to Win Them Back)
David Avrin
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Exceptional Service, Exceptional Profit
Leonardo Inghilleri
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What Your Customer Wants and Can’t Tell You
Melina Palmer
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The Business Case for Love
Marc Cox