Consumer Behavior
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Demand
Adrian J. Slywotzky
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Woo, Wow, and Win
Thomas A. Stewart
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Why Customers Leave (and How to Win Them Back)
David Avrin
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The Power of Experiments
Michael Luca
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Superconsumers
Eddie Yoon
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Swiped
Adam Levin
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High-Tech, High-Touch Customer Service
Micah Solomon
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Conversations That Sell
Nancy Bleeke
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The Context Marketing Revolution
Matthew Sweezey
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Consumer Experiences and Emotion Management
Avinash Kapoor
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Too Much Information
Cass R. Sunstein
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The Deciding Factor
Larry Rosenberger
