Consumer Behavior
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Foolproof
Greg Ip
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What Women Want
Paco Underhill
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Superfandom
Zoe Fraade-Blanar
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The Aisles Have Eyes
Joseph Turow
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Demand
Adrian J. Slywotzky
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Woo, Wow, and Win
Thomas A. Stewart
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The Power of Experiments
Michael Luca
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Superconsumers
Eddie Yoon
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Swiped
Adam Levin
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High-Tech, High-Touch Customer Service
Micah Solomon
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Conversations That Sell
Nancy Bleeke
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The Context Marketing Revolution
Matthew Sweezey