Customer Relations
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The Intention Economy
Doc Searls
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The Power of Reputation
Chris Komisarjevsky
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Brand Real
Laurence Vincent
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Personality Power
Shoya Zichy
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Can't Buy Me Like
Bob Garfield
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The Experience Economy
B. Joseph Pine
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The Three Rules
Michael E. Raynor
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Youtility
Jay Baer
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For What It's Worth
Les Gold
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Extreme Trust
Don Peppers
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Managing Knock Your Socks Off Service
Chip R. Bell
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Service Failure
Jeff Toister